Case Study: Scaling Multi-Channel Demand Generation for iCode’s B2B and B2C Growth
Overview: iCode, a global leader in STEM education franchises, needed a scalable lead generation strategy to support two critical goals: (1) selling new B2B franchise units and (2) driving demand for B2C programs such as summer camps, after-school classes, and holiday camps at 55+ active franchise locations. Our objective was to create a unified strategy […]